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K-League and Korea Seven sign business agreement for joint marketing

The Korea Football Association (KFA) and Korea SEVEN have signed a business agreement for joint marketing and distribution partnership rights. The signing ceremony was held on the 30th at the Football Hall with officials from both companies, including Han Woong-soo, Vice President of the KFA, Choi Kyung-ho, CEO of Korea Seven, and Kim Min-jung, Head of Marketing.

The two organizations met in September this year when they signed a distribution agreement for K League Panini trading cards. Through various collaborations such as online and offline promotion, content creation, and sponsorship of snacks for the K League’s youth teams, the K League Panini Card has exceeded 1.2 million packs in cumulative sales within a month of its launch.

Following the successful collaboration on the ‘K-League Panini Trading Card’, the two companies have signed this agreement to jointly promote various businesses and tasks while expanding the base of professional soccer. The main points of the agreement include product launch and joint promotion, joint marketing on and offline, and joint production and sales of K League integrated MD products, joint product development such as K League branded snacks and ready-to-eat foods, and operation of K League-Seven Eleven pop-up 바카라 stores. In addition, the league and Korea Eleven will cooperate in various ways for the development of both companies.

Han Woong-soo, Vice President of the Federation, who attended the signing ceremony, said, “We are pleased to sign an agreement with Korea SEVEN, which is leading new trends. Through this agreement, we will conduct various joint marketing programs and provide K League fans and consumers with a new culture and experience to enjoy soccer.”

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