Bragg Gaming Group is once again expanding its business in North America as the renowned iGaming provider has signed a deal with Mexico. The Ontario-based supplier announced that proprietary and third-party content from operators has been integrated into the country through Caliente Interactive, an online gambling leader in its jurisdiction.
Based in Ontario, Canada, Bragg Gaming Group is a content-based iGaming technology distributor that provides products for both the online and offline industries. The company’s content leaves an impression with best-performing, data-inspired, well-made titles from in-house studios such as Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and Orix Gaming.
The launch of the premium title with Caliente Interactive amounts to suppliers continuing to expand their brands and portfolios across regulatory markets in North America. H2 Gambling Capital reports Mexico’s iGaming market is set to generate approximately $814 million in gross revenue in 2023, nearly half of which will come from online casino verticals.
Following the formal integration, proprietary and market-leading content from vendors such as Egyptian Magic, Fairy Dust, and Girls with Golden Eyes from Atomic Slot Lab Studios will be available to operators’ players. In addition, games from the provider’s partner studio and global game production studio are also available on the operator’s caliente.mx website.
BGG CEO Yaniv Sherman commented that the expansion to Mexican operators is another important leap forward in the mission of delivering player-participating content to suppliers and online operators. He added that the company was eager to reach a new customer base while also debuting new proprietary and proprietary third-party titles under the iGaming brand in Mexico.
In addition, Mr. Sherman explained that Ontario brands have made significant progress with their North American growth plans, and that he expects success to accelerate further as the company enters more iGaming areas. Finally, through the company’s Atomic Slot Lab studio, he is optimistic about the potential of vendors to become leading providers of iGaming content in the NA region.
At the end of March 2023, Bragg Gaming Group also announced that it had integrated exclusive products with Grand Casino Basel in Switzerland. Therefore, the brand has become the fifth brand in the country to integrate content from suppliers. The aggregator was first introduced to the market in 2021 and is currently building an existing foundation in the sector.
BGG is also a licensed company in the Ontario IGaming market, which launched in April. This allows the company to adopt content from other vendors and distribute it to locally approved operators. Since September 2022, Kalamba Games contracts have been in place, and BGG has used remote game server technology to collect more iGaming titles for its portfolio.
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