Most recently, the Ontario Lottery and Gaming Company launched a new campaign named “Play for Ontario.” The campaign is promoted and highlighted by the 60-second video spot by FCB Canada, whose purpose is to demonstrate the Crown Agency’s financial contribution to the state’s local economy over the years.
OLG is a state-owned company overseeing land-based casino offerings and lottery products while re-investing profits in Ontario. Since its inception in 1975, Crown Company has been able to provide more than C$55 billion to the local economy by funding numerous sectors, from hospitals to amateur sports, local and local charities.
In the video for “Play for Ontario,” OLG’s signature red, yellow, and blue colored confetti rains in the sky while people go through their daily lives. According to the Crown Company, confetti is a visual representation of how each Ontarian contributes to the well-being of the province when they play one of the games of The Crown.
Marty Hoefkes, Deputy Creative Director of Toronto FCB, wanted to make sure that since OLG’s purpose is to provide fat, the team making the video visualized OLG’s main impact on confetti that touches all Ontario. He also said that colored paper acts as a new brand sign of celebration and affirmation.
The location, which was shot for 60 seconds, was shot in the Backlot, a film replica of a small town used for movies, commercials, and TV shows. For example, the Amazon series Jack Reacher by William F. White Studios is also filmed there. Decorations is the largest film backlot in the United States, expanding over 23 acres of land and featuring more than 30 storefronts and five interior sets.
Last week, OLG also announced a collaboration with Toronto-based clothing brand Mr. Saturday. Lotto Max The innovative collaboration, titled “Dream Drop,” is a limited collection of clothing items that come with scanable code, and you can use a credit of C$260 to play Lotto Max on OLG.ca . The code can be used for a year, but only once a week.
Kim Clark, VP Lotto and Customer Success of OLG said the collection is a way to engage young people in Ontario to win the lottery. Crown also informed that proceeds from the collaboration will be given to BLACK HXUSE. From March 28, 2022, clothing items will also be available online at the LOTTOMAX Dream Drop.
Recently, the OLG is preparing greater news for many hockey fans because the Crown has achieved a multi-year collaboration with the NHL. Now, OLG will be the official sports betting partner of the hockey league on retail and online proline platforms. Furthermore, Crown will be able to use the NHL’s official logo in its promotional campaigns.